Red Bull has been named majority owner and title sponsor of the Bora-Hansgrohe team, and the energy drink brand will be featured on the team's clothing and equipment at the Tour de France in late June.

Red Bull-Bohra-Hansgrohe will have a larger budget, better riders, and under-23 development in 2025 to start a long-term project to win the Tour de France and become the best team in the sport, but not a women's team.

"The deal is done. A lot of paperwork has been done in the last few weeks and now we can really move forward," team manager Ralf Denk said from Turin as the riders prepared for the start of the Giro d'Italia.

Denk sold a 51% stake in the team's management company for an estimated 10 million euros but is being retained to lead the team's development.

"We got permission from the antitrust authorities at the end of January, and we closed the deal in the last few weeks. We are very happy to have this joint venture," he said.

"With Red Bull, we have a big, big goal, but the Tour de France is not our only goal. We want to be the number one brand, the most attractive brand in cycling. That's the big goal of the whole project. We know we can't do it in a few weeks, but that's the long-term approach of this project."

However, Red Bull-Borla-Hansgrohe will have a large enough budget to elevate it to a superteam alongside UAE Team Emirates, Lidl-Trek, Ineos Grenadiers, and Visma-Ries-a-Bike.

"Everyone involved in the project has agreed not to talk about the true numbers of the budget. I'm proud of that," Denk said.

"Our goal is not to buy the biggest rider. Our goal is rather to create our own talent. So much of the budget will be invested in the performance structure and the entire under-23 rookie program."

Prior to joining Red Bull, Denk bought Primoš Roglic's contract from Visma Lease-a-Bike, suggesting that he would develop the team and its future stars in-house rather than invest money in other big-name riders in the peloton.

He tried to buy Lemko Evenpoel out of his contract with Sudar Quickstep in the past, but dismissed the idea of putting Red Bull money into it.

"Everybody who drank a can of Red Bull had a connection to us in the past," Denk joked when asked about Evenpoel and other Red Bull personally sponsored athletes like Wout Van Art and Tom Pidcock.

"They are great riders, but they all have valid contracts. We'll see what happens in the future, but our approach is not to go from team to team and demand buyout clauses.

The development of a men's team is a higher priority than the creation of a women's team.

"I have great respect for women's cycling. This is my initial focus, and I may consider a women's team later, but not in 2025," Denk said.

There has already been a lot of speculation about the new Red Bull-Bora-Hansgrohe lineup, but Denk promised that all would be revealed before the Tour de France Grande Pearl. The team uses Specialized bikes, and the American brand is eager to offer a new red bike, a return to Specialized's original colors and brand name.

"The new name is Red Bull-Bohra-Hansgrohe and will use the entire UCI regulation with a combination of three naming rights; starting with the 2024 Tour de France, everything will be new: clothing, bikes, helmets," Denk explained.

"It's a big deal for us and for the whole team, but it's also an exciting moment for everyone. The project is getting bigger and bigger. And I am very grateful to all the employees who believe in this project. We are at the beginning of something special."