Founded in France in the late 80s, Time was once at the forefront of road pedal technology, while also producing frames and other select components. It has won at the pinnacle of road cycling with the likes of Greg LeMond, Miguel Indurain, and more recently Tom Boonen and Anna van der Breggen.

However, the brand fell out of favor and fell behind competition from Shimano and Look, so in 2021 the then owners decided to split up and sell the business. The pedal portion of the business found a promising buyer in SRAM.

In the meantime, SRAM's brand business has steadily grown and has increased its presence on the World Tour through sponsorships with teams such as Lidl-Trek and SD-Worx, and is now renewing almost all of its products.

Thirteen new products include five road pedals, including three XPro pedals and two Xpresso models; Atac's lineup includes three new gravel/XC pedals; and the company's newest product, the Xpresso pedal, is the first of its kind in the world. For mountain bikes, there are four new products, including two trail-focused MX pedals and two downhill/enduro-specific Speciare models. There is also an urban/commuter option called Link.

Each pedal has received various updates, but we will focus here on our specialty areas: road and gravel.

The flagship model in the new road series is the XPro SL, which Time claims to be the lightest on the market at 87.3 grams per side. It replaces the former XPro 15. [Its price of £440.00 / $440.00 / €490.00 beats the former XPro 15 and is almost double the price of Shimano's top-of-the-line Dura-Ace model.

According to Time Magazine, you get "the ultimate expression of pedal technology" with a carbon fiber body, hollow titanium spindle, and ceramic bearings. The stack height has also been lowered, increasing the surface area by 725 mm for improved power transfer.

To allow riders to fine-tune their stance width, three different spindle lengths and three spring positions for adjusting clip-in tension are included.

As always, moving further down the range requires concessions in exchange for cost savings: the XPro12 loses the ceramic bearings and becomes steel, with full titanium axles instead of hollow versions; the XPro10 also uses steel bearings and and has been replaced by a hollow steel axle. Both retain the same carbon fiber body, aerodynamic form, 725 mm surface area, 14.7 mm stack height, and tension-adjustable springs.

Turning to the Expresso series, the price has been further reduced while the design is slightly different. The Expresso 6 and Expresso 4 feature a fiberglass composite body, steel bearings, and steel spindles; SRAM details that the more expensive models weigh the same, despite the addition of stainless steel plates to the platform. They also have the same 700 mm contact area and 15.1 mm stack height.

Off the smooth pavement, Time's Atac series has long been used by professionals and amateurs alike, including five-time world champion Julien Absalon.

The new series includes the top-class Atac XC 12, as well as the 10 and 6. All three use steel bearings and share the same stack height of 18.3 mm, but the choice of materials and weight all depend on how much money you want to spend.

Both the Attack XC 12 and 10 use a carbon fiber composite body; the 12 uses an oversized hollow titanium spindle to reduce weight by 120 g per pedal (total system weight of both pedals with cleats is 285 g); the 10 uses an oversized hollow steel spindle, which adds 20 g per pedal.

The least expensive Attack XC 6 uses a standard steel spindle and fiberglass composite body, weighing 150g per pedal, for a total weight of 345g.

All pedals are available as of today, April 18. Prices are as follows: