Human Powered Health is shifting its focus from the men's professional team to the development of the women's World Tour team toward 2024, with new riders and staff joining the team to expand scope, size and capabilities amid the rapid growth of the women's professional racing scene.
The men's human-powered Health team was not included in the list of 17 pro-tems registered for the 2024 season, while the women's team is among 16 of 15 hoping to secure a place on the World Tour. The women's team at Human Powered Health is likely to retain its position after rising to WorldTour levels in 2022.
News of the men's team's demise was revealed in late May 8, but the Human Powered Health women's team revealed their ambitions for 2024 and signed former world champion Giorgia Bronzini as their new directeur sportif.
Bronzini works with Clark Sheehan after working in the men's team. "In a team with female athletes, it's important to have women in leadership roles and entourage on race day," said General Manager Ro De Jonckere.
De Jonckere described the team's desire to capitalize on the growth of women's professional cycling.
"It was a period of unprecedented expansion, highlighted by the return of the women's Tour de France after a 30・year suspension in 2022," De Jonckere said.
"The growth of racing, media coverage and rider salaries for women in this sport has long lagged and we see a great foundation to build from here."
Human Powered Health booked the season in 2023 with the opening and closing of the World Tour through Dahlia Picrik as Paul won the opening stage of the Tour down Under and Tour Guangxi One-Day Race with 14 wins.
The team's new signings for 2024 will include Ruth Edwards (Nee Winder), one of the most decorated cyclists of the 2010s.1 After retiring in 2021, he returned to the World Tour. She turned to the North American gravel scene after "retiring", winning this year's Chequamegon MTB Festival and the Old Man Winter Rally, and finishing second on the 105-mile Leadville Trail 100mtb.
"This is an exciting new adventure for me," the 30-year-old said. "I don't necessarily think I had a plan. I was really missing it and it was fun to watch women cycling grow and especially for me I wanted to live without regret.
"Gravel racing is really like a long time trial, like seven to fifteen hours– so I look forward to returning to a more exciting, dynamic race."
Edwards took the road win at Giro d'Italia before her retirement, the Down-under and Brabantse Pijl tour, played a role in her return with the growth of quality
"I am very excited to have the opportunity to race the biggest event," she said. "The Giro d'Italia Donne is also getting bigger and now there is a true Vuelta a Espana, so in the last two years the calendar has changed a lot in a really cool way"
Edwards is the winner of the latest Tour de France Femme and currently dominant Demi Volaring (SD). With Brabance Piil ahead of Worx), the team was hoping to return to previous levels of performance and be able to guide their GC ambitions.
"The level is very high right now, but she believes she can do it," said Kenny Ratom, the team's performance manager. "Two years ago she was always close to Vollering on results, but we show up early in the season and then she will be the leader of our GC."
Vollering and SD Worx are the standards that teams are aiming for because they are trying to compete with the best. The Dutch team was exemplary in 2023 and won most of the big races through bollering and world champion Lotte Kopecky.
"When we founded the women's team in 2012, we were eager to compete at the highest levels of the sport," said the team's managing director Charles Aaron.
"Since then, women's cycling has grown tremendously. It is something we have always believed in. Going forward, we aim to move the women's world team forward to become the best team in the world.”
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