The Australian Cycling Team has signed a five-year deal with ARA Group, a private company that already sponsors the men's and women's Continental teams, to become the first title sponsor of a national cycling team since 2016, thereby Deepening the support for the sport by becoming the first title sponsor of the national cycling team since 2016.

ARA, which operates in Australia and New Zealand in four divisions: fire & security, electrical, real estate services, and products, will display its logo on the national kit in all cycling disciplines beginning with the Glasgow World Championships, and more than 130 athletes in nine disciplines will be Cycling Team will be represented.

"As a young organization representing all cycling disciplines, securing our first major partner is an important step under AusCycling's 10-year "United" strategy for Victoria 2026 and Brisbane 2032," AusCycling CEO Marne Fechner, said. We are excited to work with like-minded partners to host the Commonwealth, Olympic and Paralympic Games in their home countries." [ARA's commitment to social responsibility, including conservation, the arts, literature, and service to indigenous communities, resonates strongly with AusCycling's values. We look forward to all the opportunities this partnership will bring."

"We are very excited about the opportunities this partnership will bring.

In recent years, the Australian Cycling Federation has witnessed a significant decline in sponsorship revenue, with even the combination of various cycling disciplines in 2020, as seen in 2016 when Jerry Ryan's Jayco was in its last year as title sponsor of the Australian team It was not enough to push back to the near peak of $1.95 million in local currency that was seen in 2016.

In 2022, the team had received $28 million in revenue, primarily from government grants, but membership fee income also contributed significantly; ARA's sponsorship deal was the first of a larger "sport-wide" partnership arrangement, although the amount was not disclosed because of the commercial credibility involved. He added that he hoped it would be the first of what he called "major partnership arrangements across the sport.

When Ryan's Jayco signed a four-year deal with Cycling Australia in 2012, it was touted as a multimillion-dollar deal, and while the company may no longer be the title sponsor of the Australian team, its name and support is widely known throughout the cycling The company may no longer be the title sponsor of the Australian team, but its name and support are widely known throughout the cycling community. In addition to the race sponsor's continued support of the Jayco-AlUla men's and women's WorldTour teams, it was just announced that the Australian businessman has partnered with Hagens Berman Axeon and Jayco has signed a three-year joint title sponsorship deal.

While many other Australian companies have invested in the sport, ARA has already made a substantial contribution, becoming a supporter of the Australian Cycling Academy (ACA) and its ARA Skip Capital team in 2019. The broadening of the scope of the project is a major boost.

"It is truly exciting to see a company that truly embraces the sport and is committed to its growth, CEO Edward Federman and the broader ARA group, demonstrate a clear belief in not only our program, but the broader cycling community It is," said ACA CEO and former professional cyclist Matt Wilson." This is an incredible vote of confidence in the future of cycling and our national team program, which looks to both the Home Commonwealth and the Olympics over the next decade."

ARA has already signed an agreement with ACA and its ARA-Skip Capital team for another three years, extending support for a program that provides significant racing opportunities nationally and internationally through the end of 2025. Athletes who have turned pro from the ACA in recent seasons include Ruby Roseman-Gannon, Maeve Plouffe, and Cameron Scott, who now have the potential to wear the ARA logo on their jerseys again at the World Championships and Olympics.

"Supporting the communities in which we operate is a key component of our success and we enjoy long-term relationships with those community partners. The same goes for our commitment to cycling," said ARA Group CEO Edward Federman.

"We look forward to supporting our athletes and enjoying their success in the green and gold ARA Australia Cycling Team uniforms as they embark on this exciting journey to Brisbane 2032 and beyond.