Bora Hansgrohe and Team DSM have announced new jersey designs for the men's team competing in the Tour de France and for Team DSM's women's team in the Giro d'Italia Donnée.

Team DSM will officially change its title sponsor and jersey naming to Team DSM-Firmenich. This name change marks the completion of the merger and launch of dsm-firmenich and brings together one of the largest communities of innovation and creativity in nutrition, health, and beauty.

"We are truly proud to soon have our new company and brand, with its exciting purpose, on our vehicles, kits, social channels and more. Ivan Spekenbrink, CEO of Team DSM, said, "The merger of two leading companies is a major milestone for this new major force in health, nutrition and beauty. [As a cycling team, we also have the goal of bringing progress through people, both on and off the bike. To continue this as team dsm-firmenich will be inspiring"

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The black and blue jersey follows its signature two-stripe design, which, according to team dsm-firmenich, reflects the team's core Keep Challenging philosophy.

Team dsm-firmenich's women's team will debut the new jersey at the Giro d'Italia Donnay, June 30-July 9, and the men's team will wear it for the first time at the Tour de France, July 1-23.

Borla Hansgrohe unveiled a changeover kit at the Tour de France to commemorate the 10th anniversary of its entry in the French Grand Tour.

The team's sponsor, performance cycling apparel brand Le Col, designed the kit to honor the team's legacy at the Tour with a special edition jersey that showcases every rider who has competed in the Tour with Beulah Hansgrohe over the past decade.

Each rider's name and the year they rode are integrated throughout the jersey, further solidifying the team's "Band of Brothers" mantra.

The jersey is made of premium, lightweight, high-speed fabric that promotes breathability and adjusts the fit to further enhance aerodynamic benefits. The jerseys are finished with official team logo detailing, harmonizing with the lighter and darker shades of sea green.

"This is our tenth time competing in the Tour de France. But the stories we have written over the years are still unforgettable. The list is long and the memories are tremendously beautiful," said team manager Ralf Denk, whose team won its first stage win in the Tour with Peter Sagan in 2017 and Emmanuel Buchmann finished fourth overall in 2019.

"I want to thank all the riders who have written these stories with us through this jersey. Without them none of this would have been possible. But I also want to thank ASO. They gave us three wild cards in a row when we were a second division team, thereby contributing greatly to our development. As well as our loyal sponsors who have been with us every step of the way. I hope that this year and in the future we can continue to create special moments in the biggest bicycle race in the world and inspire our fans with our passion."[23