The Movistar team will change its usual dark blue racing colors to "Iceberg" white during the Tour de France and Tour de France Femme.

The Spanish WorldTour team hopes to accomplish four goals with this new jersey color. They are: to improve the performance of their racewear in the European summer heat, to improve the sustainability of the fabrics used, to showcase innovative designs in the biggest races of the season, and to raise social awareness of marine conservation.

Enric Mas, American Matteo Jorgenson, Annemiek van Fruten, and others will race in the jersey in July, wearing it for the first time at the start of the Tour de France in Bilbao and the Tour de France Femme in Clermont-Ferrand.

Beulah Hansgrohe and Jumbo Visma have also announced new kits for the 2023 Tour de France, and other teams, including EF Education Easypost, will also unveil new kit designs in July.

Mass will again target the overall Tour de France, while Jorgenson will look to follow up on his breakthroughs in the Tour of Oman and Tour de Romandie. Van Vleuten will be looking for his second overall win in the last Tour de France of his career.

More than 60% of the fabric in the "Iceberg" collection of clothing is made from fibers made from recycled plastics such as bottles, fishing nets, and production surplus. Movistar claims that it will be the most sustainable garment worn by teams at the Tour.

The "Iceberg" collection is part of Govic's "Ride to Cut" project.

The white jerseys reflect heat, protect against UV rays, and improve visibility on the road.

Movistar stated that the white seams and edging on the "Iceberg" white jerseys and shorts represent the sea ice packs that are endangered by the current climate emergency. Movistar, Govic, and Movistar's owner, Telefonica, say they are trying to raise awareness of climate change with the new jersey campaign.

The men's Tour de France starts July 1 in Bilbao, while the women's Tour de France Femme starts July 23 in Clermont-Ferrand.