Following a very successful 2022 season, Team Jumbo Visma today announced four new sponsorship deals for 2023. A fifth sponsorship deal was also announced.

The centerpiece of the official announcement is the already confirmed partnership with Sram, an American groupset manufacturer and parent company of various well-known brands in the cycling industry, including Zipp, Hammerhead, and Time. However, as we know, none of these sub-brands are called.

Images released with the announcement show Cervelo bikes equipped with the new sponsors' equipment. Not surprisingly, this includes the existing Sram Red eTap AXS groupset, and sightings of a new Sram Red groupset have surfaced from the Movistar team camp, which is also sponsored by Sram.

According to team management, Jumbo Visma has over 180 Cervelo bikes, all of which require new group sets, making the end-of-season overhaul a busy one for the mechanics.

"Dismantling a bike takes less than an hour. But assembly takes much longer: "We've been working nonstop since the end of October to make sure that every racer has at least one compliant bike available for use during the December training camp."

"We've been working on the bikes since the end of October to make sure that every racer has at least one compliant bike for use during the December training camp.

Jumbo Visma is a team that has earned a reputation for meticulous attention to detail. The team's Tour de France winner, Jonas Vingegaard, claimed as much after that very victory: "I think the reason we are so good is the preparation we are doing," he protested. 'We take our high altitude camps to the maximum possible step. In terms of materials, food, training, everything, this team is really the best."[12

Further evidence of this is Performance Manager Mathieu Heyboer's detailed discussion of the ergonomics of the touch points after replacing them with differently shaped shifters.

"It is important to ride the bike with as little posture change as possible," he explains. 'We add new contact points on the handlebars to change the brake levers.' Additionally, the gearshift changes quickly. These may seem trivial, but riders will notice. We will give them the proper guidance to avoid injury."

The move to Sram meant a departure from Shimano, and given that the Japanese groupset brand was also a supplier of wheels, pedals, and even shoes, the transition filled many open slots.

The team has been using Shimano wheels for the past few years with great success, despite occasional snubs from sponsors and two incidents in Paris-Roubaix.

Oddly enough, the Shimano partnership does not apply to Jumbo Visma's female riders, who use Reserve wheels, a subsidiary brand of Pont Holdings, which also owns Cervélo, the team's bicycle sponsor since its inception. If it is good enough for Marianne Vos and co. it is certainly good enough for any men's team, and with Shimano's departure and absence, Reserve brand wheels are the first choice for the men's team.

The brand produces seven different road wheelsets, ranging from a lightweight 35mm pair to a 77mm front and discrete combination for time trials.

While looking at the images, we spotted what appeared to be a new tire from Vittoria, a long-time sponsor of the team. It is a cotton-cased tubeless tire, and from the looks of it, it is called the "Corsa Pro."

Not much information is available, just what we can glean from the image, but it is certainly the result of a joint effort between Vittoria and Dugast, who acquired the company in 2021.

Despite the fact that SRAM LLC owns the sub-brand Time (a longtime pedal manufacturer), the released image shows a bike with Wahoo's Speedplay series pedals instead. The team's official release states, "The move to SRAM provides a new option for pedals and shoes, previously made by Shimano.

The release does not mention which pedals they will be replacing, but fortunately the Speedplay pedals are quite distinctive in appearance, so it was easy to figure that out.

This is the reason why Sram is buying Speedplay from Wahoo, or Wahoo as a whole (can you imagine?). This suggests that the brand will stop using Garmin computers, avoid Hammerhead, another SRAM-owned brand, and opt for Wahoo's Elemnt series.

Sram also owns power meter manufacturer Quarq, which has integrated its technology into the Red AXS eTap chainset, so there is no need to use the Wahoo Speedplay Powrlink power meter and the lightweight Speedplay Nano and thin Speedplay Aero will likely be used.

The partnership between Jumbo Visma and Shimano was not previously limited to just group sets. As already mentioned, they used Shimano wheels as well as shoes.

As another space left open by Shimano's withdrawal, the team turned to the Italian brand Nimble. There are rumors that Wout Van Aert has already been using Nimble's custom-made shoes for time trials for a number of seasons, but this has never been confirmed, as all time triallists wear overshoes these days.

The final exchange will come in the form of a change from Ag to Oakley, and the team will use Oakley's vast selection of sunglasses. This includes the wild-looking Oakley Kato and the calm-looking Oakley Satro.