Rouleur Live is an annual cycling show held in London with a unique twist. First, unlike exhibitions such as Eurobike, the show tends to attract only well-known brands with a strong interest in road and gravel bikes.

Not only are the show's three halls filled with the latest in bike technology, from custom builds to never-before-seen bikes, but famous faces from the sport's past and present are present at every turn. This year, the first day of the show featured two former riders in arguably the greatest rivalry in cycling history: Tom Boonen and Fabian Cancellara, but also Ethan Hayter, Nathan Haas, Nicolas Roche, and Kasia Nievesiadoma, among others, were among the general audience They mingled and walked around the venue. [Many of the sport's best-known brands visited the show, including Pinarello, Wahoo, Campagnolo, and Cervélo.

We wandered the halls, cameras in hand, collecting what we thought were the coolest bikes, components, and accessories.

From the brand new Wilier bike to the Ribble electric aerobike prototype, there were many new and interesting bikes on display. Here are some highlights:

Dangerholm is a Swedish bike designer who has made a name for himself in the last few years with ultralight mountain bikes and crazy gravel bikes. He is next working on a road bike, the new Scott Foil, which is already a work of art.

Dangerholm showed a second bike, the Contessa Addict Gravel, which was equally interesting.

But it wasn't just bikes on display. There are also plenty of accessories available, including custom painted shoes and rainbow stripes on the World Champion's sunglasses. Here are the best we found:

Going back to the beginning of this article, one of the key aspects of Rouleur Live is how integrated it is with professional cyclists past and present, and that extends to the technical side. From Filippo Ganna's 75,000 euro Hour Record bike to Annemieke van Fruten's Tour de France Fam winning Canyon Air Road yellow. As one recalls, she didn't spend much on it.