When it comes to cycling, the market offers something for every niche. The same is true for electric bikes, and with the popularity boom that has occurred in recent years, the market is now starting to pick up steam, supporting e-bike riders with dedicated e-bike products. Proviz, which just launched its "Platinum" jacket for electric bike riders, is joining the trend.

Proviz is a brand synonymous with visibility: in 2008, brothers Bob and Ant Langley-Smith realized that safety vests were not the answer to visibility. Instead, they set out to create a product that was highly visible, stylish, and functional. It was a success and is now sold in 40 countries.

The Platinum E-Bike Jacket is focused on the everyday e-bike rider. The jacket is designed for those who trade their car for their bike whenever possible, both on and off the bike.

Proviz co-founder Anthony Langley-Smith said: "We are very proud to lead the market by offering apparel specifically designed for electric bike users. We understand that the market is shifting towards electric bicycles becoming a staple in the cycling community, and we feel the need to provide high-quality, premium products that meet the needs of that market. Our design team has worked hard to ensure that the Platinum E-Bike Jacket is stylish, versatile, and functional to fit the everyday life of e-bike users, both on and off the bike."

The jacket comes in three color schemes: the Reflect360 option features a large panel of the brand's Reflect360 material for maximum nighttime visibility. It is gray during the day, but changes to bright white as the sun sets. There is also a classic (fluorescent yellow) option for daytime visibility, and the last option is a discreet black. Each option retains reflective hits of Reflect360 material on the back and front as well as on both sleeves.

Aside from the color options, the basic construction of the jacket is the same. The chest and back are insulated with DuPont synthetic down insulation, while the sleeves are made of thermal stretch fabric and backed waffle knit. The outer fabric has a waterproof coating and fully taped seams, YKK two-way zippers facilitate ventilation, and the inside of the pockets are mesh for airflow. Breathability and a roomy fit allow this jacket to be worn over everyday clothing.

The Platinum E-Bike Jacket is available immediately. All three colors are priced at $280/£179.99. Don't forget that if you are replacing another Proviz jacket, you may get a 25% discount code; in keeping with Proviz's commitment to a greener planet, return your old jacket for recycling (opens in a new tab) and we will You will receive.