Giro Donne Steps Up with Comprehensive Live Coverage

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Giro Donne Steps Up with Comprehensive Live Coverage

The 2022 Giro d'Italia Donne was a race that had it all: short time trials, sprint stages, hilly stages that dominated the GC, summit finishes, and mountain stages with multiple climbs. More importantly, both the quantity and quality of the live coverage was much better than in previous years, making it easy to follow the race as it unfolded.

The race lasted over 13 hours, with post-race interviews and awards ceremonies broadcast over 10 stages.

The organizers of the race, then known as the Giro d'Italia Feminile or Giro Rosa, held the event in September, the year it was held, rather than canceling the 2020 event altogether, as many other events had done. However, this year's Giro Rosa was not broadcast live at all, in violation of a new UCI rule requiring women's WorldTour races to broadcast a minimum of 45 minutes per stage. A combination of other organizational shortcomings led to the 2021 Italian Grand Tour being downgraded to 2. pro.

For the 2021 season, Italian sports broadcaster PMG Sport became the new organizer. The race was rebranded as the Giro d'Italia Donne and improved in many ways, including adding live coverage of the women's Giro for the first time in its 34-year history. As a logical conclusion, the race regained its Women's World Tour status in 2022.

In 2022, the quality of the coverage improved even more significantly, helped in part by the sponsorship of Eurosport and discovery+; in 2021, only the last 20-30 km of each stage was broadcast, and the lack of 4G reception in the mountain stages meant that the GC action most of it remained unseen. This year, the reliance on mobile networks to relay broadcast signals has been greatly improved, especially in mountainous areas. A camera-equipped helicopter was also added. The results of all these changes were evident not only in the quality and quantity of broadcasts, but also in the response. [Roberto Ruini, founder of PMG Sport and general manager of Giro Donne, said, "The Giro was followed with great passion and enthusiasm along these 10 stages, on the main TV channels, on vertical channels, and on streaming platforms. "Today's final tally is in. Even without today's final tally data, we can say that the 2022 edition of the Giro Donnée has surpassed 20 million spectators, not counting the online audience."

Overall, most of the action during the race could be seen as it unfolded. The exception was stage 4, when overall winner Annemiek van Grooten (Movistar Team) put Johan Cruijff's adage "Attack is the best way to defend" into practice. When live coverage began with 42km to go, van Vleuten was already in front on the Colle del Barbot, with Marta Cavalli (FDJ Nouvelle Aquitaine Futuroscope) and Mavi Garcia (UAE Team ADQ) making room on the technical descent. With a gap of more than 4 minutes over the rest of the field, these four riders took the overall podium.

Three mountain stages, including the Passo Maniva finish, and two stages with multiple alpine climbs were televised: Juliette Labouse (Team DSM) took the stage win from a breakaway group and finished 9th overall. Kristen Faulkner (BikeExchange-Jayco) attacked for the second day in a row, looking for her second stage win after winning the mountains jersey and the opening time trial. Faulkner's solo victory on stage 9 to take the green jersey set up a long-distance battle for the final podium spot. Elisa Longo-Borghini (Trek-Segafredo) tried to be brave in the last 20km, but was unable to match Garcia.

As Longo Borghini, the race's enabler, said, "I think our duty as riders and athletes is also to put on a show."

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